Why are you going mobile?

This week I had a great meeting with a new customer that is looking to build a really cool enterprise mobile application for the lighting industry. Meeting with them was refreshing as they obviously had invested serious time thinking through the mobile application, end-user requirements, backend integration and reporting requirements. This is unusual in that most of the customers come to with an idea for a mobile app but haven't really through through the business application.

My experience with them motivated me to share some enterprise mobility guidelines we walk through with our customers.

First Question: What is your goal in "Going Mobile"? Or better yet, WHY go mobile?

Obvious as this questions seems, it is the foundation of your success. But many companies are on their 2nd, 3rd even 4th mobile implementation because they didn't understand the "why" of going mobile. If a customer understands the "why" of going mobile their success rate  increase exponentially.  Some example goals and the "whys" brought to us to date

• Improve responsiveness to customers.
  This is really a goal. It's a result of good systems. Why do you want to improve responsiveness to customers? Have you struggled in this area? Have you identified the bottlenecks? What does it mean if you are successful?
• Providing mobile access to existing applications in the field to improve field worker productivity
  When I hear this I ask, "why is it important for field workers to have this data?" Does it enable the customer to make a decision now? Does it enable the field worker to guide decisions of the customer? Does it enable the service tech to offer the service now?
• Improve operational efficiencies both in the field and back end
  Again this is a goal. What is the cause of operational inefficiencies? Where are the bottlenecks? If I can eliminate those bottlenecks how does this affect serving my customers? How does it improve invoicing cycles? What reports now become available to help managers/sales people more effectively drive business.
• Expedite the invoicing process
  The why on this is clear as every business wants to keep cash flow moving in a positive direction so they can grow their business.
• Proof of service completion and acceptance
  Why? - A business wants to confidently demonstrate  service was completed or accepted.

Once you understand the "whys" of going mobile you can can establish the goals that will help you determine the right mobile strategy.  Most companies today deploy mobile applications in opportunistic business silos. While this approach can serve as a proving ground for mobile solutions it also can create a situation where mobile solutions become limited in scope, disjointed, invite technology disparity and are not scalable.

Businesses need to consider the overall mobility requirements within an organization and develop a long-term strategy that supports these goals then develop rollout strategies and pilots that align with the long-term strategy. Businesses tend to initially evaluate mobile solutions from the perspective of the field worker. But mobility needs assessments need to consider the entire business process and infrastructure considering every component including:

• Customer experience; Do customers interact with the device? A customer might review a service ticket or to provide a digital signature
• Field worker: what is the business process in the field? What data is required to help the technician or customer make a decision? Is mobile printing required? GPS -Do you need to know where your workers are or do they need help finding customer locations
• What kind of PDA device? Smartphone? Rugged PDA? Customer and field worker needs will drive device selection
• Back end integration: what accounting or corporate database systems need to be integrated with?
• Management and Executive Management: Considerations may inclue reporting, management evaluation and / or approval processes
• IT Support - what is required from the IT department? What device and connectivity standards have been set?
• Security policies

I find companies are on track when they've carefully considered these areas as well as come conclusions on the following:

• They have identified specific business processes that will significantly benefit mobile technology and why those are important
• Individual or departmental mobile projects are implemented with the overall business goals in mind. "Smaller" mobile projects can integrate with the enterprise mobile management, infrastructure and security policies.
• Common software, cloud based solutions or middleware mobile solutions are implemented across the organization.
• Implementation of device policies whether they be BYOD or corporate sponsored are clear and enforceable
• Projects are managed and supported according to clearly defined policies

I'll take a look at deciding which mobile applications to deploy in part 2 of this article.

Jody Sedrick

Follow me on Twitter: @jodysedrick and @zenewareinc

LinkedIn Profile 

SAP acquires Syclo - Doubling down on mobility

SAP finally got it right with the announcement of acquiring Syclo. I remember shaking my head when SAP acquired Sybase thinking, "I see the infrastructure and synchronization value but Sybase doesn't provide a MEAP, SDK or even off-the shelf apps."

In a previous life, I spent 5 years building a MEAP solution that sat on top of Sybase.  I know first hand the power of the infrastructure as well as the weakness and lack of development tools. Sybase always seemed like a three legged stool somehow propped up with only two legs. The one significant benefit I saw at the time was that it provided a truly viable path for SAP's customers to extend data to mobile users - all be it the 9th attempt as pointed out by Narendra Agrawal in his article "With Syclo Acquisition SAP does it again"

My first question when I heard the news was "Did SAP finally realize they made a mistake the first time around learning that Syclo would've be a better bet in the first place? Or, is this a key strategic move to further support and build on SAPs mobile vision?" It's probably a little of both.

I think this is a big win for SAP since Syclo provides a much better mobile platform as well as industry proven mobile applications.  Companies looking to deploy enterprise mobile solutions quickly will be drawn to a Syclo's enterprise class app library that already integrate with SAP and a powerful MEAP to extend app capabilities or build entire new libraries.

I think the acquisition further entrenches SAPs commitment to enterprise mobility. I see it as a strategic play to broaden their enterprise mobility reach. Public consensus seems to agree as illustrated by Kevin Benedict in his blog "SAP Acquires Syclo - A second Cup of Coffed and 25 Comments". A whopping 78% think this is a good move for SAP.

The question remains, will customers view the acquisition in the same light?  I see the potential for many projects being placed on hold as companies wait for the dust to settle from yet another merger. I wonder if SAP will take this as an opportunity to simplify the pricing model as the current SUP pricing model is confusing at best.

Clearly this is another indicator of how quickly the Enterprise Mobility landscape is evolving.  This evolution creates on-going challenges and opportunities for mobile solution integrators and customers who are trying to decide how to develop and deploy mobile projects amidst an ever changing field of mobility players.

Jody Sedrick

Follow me on Twitter: @jodysedrick and @zenewareinc

LinkedIn Profile 

Nordstrom & Home Depot See Sales Boost from Mobile POS – So What?

Forbes has a great article about how Nordstrom and Home Depot have adopted mobile POS devices enabling employees to check out customers anywhere in the store. Employees at Apple's retail stores have been armed with mobile iTouch devices for several years that enable employees to scan a barcode and check out a customer immediately.  Companies like Nordstrom and Home Depot are seeing increased sales because they can expedite purchases as the customer is trying on clothes, makeup, cordless drills or circular saws. No more waiting in line "thinking" about your purchase. Using Mobile POS employees can capture the buying moment and reap the benefits for the retailers.

Some interesting tidbits

• Nordstrom's first quarter sales increased 15.3% since implementing Mobile POS devices.
• The average number of items sold per sale increased
• The average sales price per sale increased

I am seeing similar trends in the adoption of mobile work order systems like ZenTouch in the service Industry.

Driving business with Mobile Work Orders

With a mobile work order system on an iPhone, Android or Rugged PDA service technicians have full access to services, parts and prices to quickly create an estimate or service ticket for a customer. One customer reported he has seen a 17% increase in service techs availability to take additional service calls just by implementing a mobile work order system. Spread that across 8 technicians - that's a big impact on our business.

Another customer reports, "Customers seem to trust a digital system that breaks down costs for services and parts rather than watching me rifle through a stack of papers. I can present a complete service ticket, review the recommended services, add or delete items and allow them to approve service immediately." In the event a customer decides to wait to initiate a service call to talk with their wife/husband, review finances, check their calendar, etc. a technician or estimator can save the estimate and schedule a call back with the customer. Now all estimates and work orders are accessible via a mobile device with a simple search.  Technicians can access past estimates and immediately revisit the estimate, email it to the customer or convert it to a work order on the spot.

Clearly efficiency gains are being recognized on both ends of the spectrum by implementing Mobile POS or Mobile Work Order Systems.  These efficiencies are enabling retailers like Nordstrom and Home Depot to drive business at the point of interaction.  Service industry leaders are experiencing identical results.  By improving the customer experience the decision to buy is expedited and mobile enabled businesses are reaping the benefits.

Jody Sedrick

Follow me on Twitter: @jodysedrick and @zenewareinc

LinkedIn Profile 

Goggle Shows Off New "Augmented Reality" Glasses

Since the launch of SIRI by Apple I have been intrigued, enamored and excited about the reality, power and true possibility of  interacting with my mobile device in a more natural and integrated manner.

Google's unveiling of their new prototype digital glasses on Google+ yesterday takes interaction with your device to the next level. While the augmented reality glasses are still in testing mode the interactive capabilities are exciting and astounding. 

The Google+ page featured a 2-1/2 minute video shot from the perspective of wearing the glasses shows wearer going through a typical day walking through the streets of New York. 

While this seems like a great tool, and yes I'll buy when available, I wondered how many new You Tube videos will go viral with people walking into fountains, walls or stepping into traffic distracted by a constant visual stream of data.  In answer to this one person who used the glasses reported: “They let technology get out of your way. If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.”


Exciting technolog to say the least.

The military has been experimenting with augmented reality technology for years.  Companies like Tanagram Partners out of Chicago are developing very progressive technology - Head Mounted Display Augmented Realty gear to feed critical data between soldiers and the command center. A myriad of data can be fed to the soldiers including city layout, building blueprints, highlight members of your team and more.


NASA also announced their efforts to implement Augmented Reality technology to train pilots, astronauts and other aviation professionals to handle challenging flight situations like fog and inclement weather.

On the commercial side, Nokia has been developing Point and Find technologies that allow smart phone users to take a photo of a landmark. The photo combined with GPS coordinate data immediately identifies the landmark and feeds information to the user about the landmark and surrounding area. (Kevin Benedict talks about this in his mobile interview series) 

I see significant personal and commercial uses for Google's augmented reality technology. Just yesterday, while navigating through Salt Lake, I would have loved to receive navigation cues fed to my Oakley Sunglasses so I didn't have to look down at Google Maps on my iPhone.  


How about service reps managing service calls? They could have "next appointment reminders" flash on their screen notifying them of their next appointment. He could acknowledge the reminder and be navigated to their next stop with visual cues. If they are running late the service tech could give a verbal command to initiate a call to the customer.  All while keeping their hands safely on the wheel. 


Think of the information you could feed customers when they look at QR Code incorporated in to an ad, poster or banner. You could dynamically feed the customer information based on their selections. The opportunities are endless.

The challenge is humans can quickly be overwhelmed by too much data. AR implementations on the consumer side will have to be conducted in a way that make us more efficient, is accessible but unobtrusive and keeps everyone safe in process.


I'd love to hear how you see AR Glasses being used both on a personal and commercial level.


The question now,  how long do I have to wait before I can buy my new Augmented Reality Glasses?

Jody Sedrick

Follow me on Twitter: @jodysedrick and @zenewareinc

LinkedIn Profile