The Key to BYOD? It’s the Data, Of Course

This article was originally posted on the Chief Mobility Officer Blog presented by Visage
http://visagemobile.com/mobilityblog/2012/09/13/the-key-to-byod-its-the-data-of-course/ 

The Key to BYOD? It’s the Data, Of Course

By Jody Sedrick | September 13, 2012

Millions of smartphones have invaded the workplace in recent years — and millions more are on the way. But it’s not the devices themselves that deserve so much of the chatter surrounding “BYOD.” Yes, legions of workers have made their smartphones and tablets integral parts of both their professional and personal lives. But for CIOs and CEOs, it isn’t the device they’re bringing that matters at all — it’s the invaluable data streams that course through them when they’re on the job.
Everyone can discuss and debate which device, what platform, which apps — but at a higher level, the end-game is all about the data. Forward-thinking technology managers are looking to get access to actionable mobility data to drive business, not just distribute phones. After all, the devices are simply the empty conduits of that data. And the data holds the keys to streamlining communication, tracking user behavior, managing costs and a host of other key business functions.

Smart Mobile Management

With the proliferation of smartphones and ease of access to data, companies are managing BYOD policies whether they want to admit it or not. Some are implementing new processes to get on top of all that data and put it to work. Others aren’t yet up to speed — and are increasingly prone to leaving their organizations vulnerable to security breaches, out-of-control spending and behavior, and unclear (or nonexistent) employee communication policies.
Smart mobility management means having the tools and technology to securely manage the constant data exchanges between your mobile workforce, back-end systems and inventory, assets, customer services, and more. The process needs to consider personal privacy, ease of adoption, and effective management of company data. Where can mobility data make a difference to the bottom line? Naturally, it varies from industry to industry. In just one sector —  field service — here’s what mobility data is helping enable:

1. Improved visibility to work assigned to field service crews, which fosters reduced fuel costs, travel times, and first-time fix rates.
2. Improved job assignments based on immediate availability, current location, or skill set.
3. Increased productivity due to more efficient planning of resources.
4. Improved inventory control with real-time visibility into parts on hand.
5. Increased collection rates with mobile invoicing at the time of service.
6. Improved customer interactions, with access to historical data that enables sales professional to follow up on services offered.

New companion strategies to BYOD, including Mobile Application Management (MAM) and Mobile Device Management (MDM), are evolving to help companies manage their data.These solutions provide ways to distribute applications and data to approved employee devices, corporate- or personally owned, while providing tools to support them in the field. Companies can set data encryption criteria, establish role-based access to data, and set parameters for deleting data or decommissioning a device from the system.
Ultimately, BYOD and companion mobility strategies are all about empowering your business and employees by securely delivering the right data, at the right time, to the right employee and device.
More: How to Safeguard Your Mobile Devices Against Security Breaches and Outages.

Image used under Creative Commons by Flickr user TIC Colombia.

Jody Sedrick

Enterprise Mobility Strategist, Follow me on Twitter: @jodysedrick and @zenewareinc

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I have iPads, Now what?

This week I had a great lunch meeting with a new client. One of the first things my client shared with me was the fact that "We've purchased 20 plus iPads for a pilot project and now everyone is wondering what to do with them." The client then asked me "Do you have some recommendations?"

This is a common theme I run across among potential and new clients. In their excitement and promise of enterprise mobility they rush to invest in new equipment without developing a plan for enterprise mobility.

The timeliness of this is evidenced in Kevin Benedict's blog post today highlighting some of the results of his  2012 Mid-Year Enterprise Mobility Survey where he asked vendors key questions about the challenges encountered implementing mobility. The number one challenge.... Drum roll please.....

"Q: What are your biggest challenges to implementing enterprise mobility today?" 

"A: The number 1 answer was, "Developing an enterprise-wide mobile strategy."  There was a tie for the next 2 between, "Determining anticipated ROIs" and, "Educating stakeholders on the potential impact of enterprise mobility on the business."   

(source Kevin Benedict's Enterprise Mobility Strategy Blog)

The importance of developing an enterprise-wide mobile strategy is critical. Many companies that I've delivered mobile solutions for are on the third or fourth mobile implementation specifically because they hadn't developed or thought through these three areas.

In the case of my client this week they clearly hadn't developed an enterprise-wide mobile strategy. In fact it was just the opposite, they threw iPads at the stake holders and said "here catch the vision of mobility". That's going to be a little difficult with 14 plus divisions, each with different ideas, interest, understanding, comfortability and vision of mobility. Further compounding the problem, each division has it's own ability to accept or reject the proposed solutions. (You might have guessed it's a state entity).

How do you successfully implement an enterprise solution in such an environment? You have to go back to the foundational requirements.

1. Develop an enterprise-wide mobile strategy. 
2. Educating Stake Holders 
3. Determine anticipated ROIs 

I'm working with my client through this process now.

Notice that while Kevin's survey results showed "Determining Anticipated ROIs" and "Educating Stakeholders" tied in importance, each customer is going to be slightly different. But generally I see the exact trends that are demonstrated in Kevin's Survey.

With my current customer I placed educating stake holders a higher priority based on the sophistication, interest and willingness to adopt mobility of the division managers. Either way you will have to address both of these issues. I tend to see educating stake holders and determining anticipated ROIs as dependent companions that help illustrate and articulate the transformative power of mobility.

Bottom line don't do anything with mobility until you lay a solid foundation for success.

Jody Sedrick

Follow me on Twitter: @jodysedrick and @zenewareinc

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Zenware